O Boticário Bet in New Store format

The store specializes in cosmetic O Boticário presented this Tuesday (05), your new store format. According to the network, the express model your bet in the evolution of the physical retail-offer experiences for the consumer. Inspired by a shop, the idea of the brand is that your main sales channel also tell the consumer the most emblematic stories of the Apothecary. "In addition to a sales point and touch with the consumer, we want our shops reveal the soul of the Apothecary. They express the essence characteristic of the brand-the emotional relationship with the consumer and their stories. "explains VP of Franchising from the apothecary, André Farber. The first store with this new concept is fixed in BarraShopping in Rio de Janeiro.