Yogurt Transforms Toys packaging

The Yogurt, mark of Groupe Danone, closed a partnership with the toy stores Ri Happy with the goal of transforming their packaging in blocks. Between 28 and 29 October, the tags feature the Echo Lab machine that transforms Yogurt pots in mounting blocks, created by the company Tricycles. According to the company, the initiative is intended to show the children that when the waste is disposed of properly, can win a new life. "This action confirms the commitment of the Yogurt with the recycling chain, educating and raising awareness the kids," says the Director of marketing for Yogurt, Andrea Gaeta.