Smartphone sales grow back in Brazil in 2017, estimates IDC

After a slowdown in 2015 and 2016, a drop in sales of smartphones will grow around 3.5% in number of units in 2017, according to research firm IDC. According to Reinaldo Sakis, research manager of the company, one of the motivators of this breakthrough will be the natural cycle of exchanges. According to IDC, the Brazilian has switched smartphone every two years on average. As more than a third of the equipment in use in the country at the time was purchased before 2015, the trend, consumers decide to switch appliance in 2017. "We''re going to see an advance in the first quarter for that performance was very bad in early 2016," he said. According to him, despite the growth in 2017, the sales won''t return to the 2015 level. The numbers are not yet closed, but the estimate is that the number is between 40 million and 42 million units. In terms of values, the Brazilian market moves about $11 billion, according to IDC.