Coca-Cola Femsa assumes sales of Monster Energy in Brazil

Coca-Cola Femsa Brazil authorizes the sale of Monster Energy in Brazil. All regions where the company will distribute four products of the energy portfolio. The energy drinks are: Original Monster Energy, Monster Energy Lo Carb, Monster Energy Zero Ultra and Monster Energy Assault.
According to the company, the trade agreement was launched in 2014 when Coca-Cola increased its stake in American Monster Beverage. In 2015, Coca-Cola announced that it took the energy Monster Energy distribution in Brazil, which was previously distributed by a competitor. Now, in addition to the distribution, the marketing of energy drinks is under control of Coca-Cola Femsa Brazil.
The Monster Energy is the best selling energy in the United States and the second most sold in Europe. Coca-Cola Femsa Brazil believes in growth here in the country. And to leverage the brand and products, the company promises to shake the market offering twice as many for the same energy value of competition. The cans of Monster Energy with 473ml of product will be sold for the same price of the competitors with 250 ml.