terça-feira, 14 de abril, 2015

Cachaçaria Old Alembic launches exclusive drink with limited edition

With over 100 years of tradition in the production of cachaça in Rio Grande do Sul, among them the Old cachaças Alembic and the locomotive, the Cachaçaria Old Still announces the launch of another new drink in the domestic market, the Extra Premium Cachaça Scenario.
The product, which has a circulation of only 2100 units, will be marketed in a special kit with bottles signed by the Verallia-Division of glass containers for food and beverages of the Saint-Gobain Group.
The bottles of 700 ml envasarão the drink are part of Selective line Line. Developed in France with an exclusive design, the models of this line are produced especially for the luxury market of premium drinks and whiskeys, liqueurs, cachaça, wines and sparkling waters. The bottles are produced with extra white glass and differs from everything that already exists in the national market.
"Our entire line of cachaças already used bottles of Verallia, but for this project, which I consider to be the showcase of our company, we needed a bottle that represented a real innovation for a product so unique," explains Charles Remus – Managing Director of Cachaçaria Old still.
With an estimated production of 30 thousand litres per year, the Cachaçaria Old Still expects an increase of up to 50% on sales of the entire family of drinks, with the launch of the new Extra Premium Cachaça Scenario. The product can be found throughout the Southeast and South, beyond the capital Brasilia (DF), Goiânia (GO), Salvador (BA), Recife (PE), Fortaleza (CE), São Luiz (MA), Maceió (AL) and Bethlehem (PA).
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