Healthy food gets taste of Brazil

Until 2019 healthy products market and focused on welfare must move $ 108,5 billion in Brazil. Looking at this potential, companies are betting on diversity of products and e-commerce to increase revenues and fend off the ghost of the crisis the country faces.
According to data from Euromonitor Research Institute, the industry moved almost $ 80 billion in the country in 2014, and from 2009 to 2014, had a growth of 95.6%.
To the owner of the King of the grains, Galega is favorable, for that category. "We have a very strong demand for organic, natural products, dairy and gluten free, zero fat, grains and flours. People are more aware about the food and the reflection that she brings to the quality of life ". According to the Manager, consumers are more informed about the benefits and properties of products and arrive in the shops knowing exactly what they need.
Opened in August, the new megastore of the grain King brings more than 5 thousand organic items, natural, zero fat, sodium, sugar and preservatives. The store offers several varieties of grains and flours, such as Peruvian maca, Passionflower, biomass of green bananas, as well as dried fruits and dehydrated as cranberry. At the end of the month the King of Grains will launch its e-commerce channel and aims to double the value of the billing. The price of the online channel will be the same as practiced in the physical store.
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"We have plans to open new units with the megastore format gradually in the great capitals like Belo Horizonte and Curitiba," explains Galega. Eight years in the market with six stores in Minas Gerais and now the network has a unit in the city of São Paulo (SP).
Another player in the industry is the Natural DNA network that offers healthy options ranging from breakfast until dinner, as well as post items and pre-workout. On the market since 2007 the brand operates in 20 States with 75 units. According to the Director of network expansion, Douglas Dean during the summer sale for products like salads and juices increases. "In the summer in States with lower temperature, the sale of the products of the fitness menu, salads, juices has increased therapeutic 20% to 30%," he points out.
Restructuring
Despite the good performance, the network made a DNA change in expansion plans and decided to decrease from 20 to 12 new units for this year. "In the first half we had a growth of 12%, which was below our expectations. But if we consider the current economic situation, the result was good. "
Already the Superbom company-specializes in vegetarian and vegan-acts 25 thousand points of sale in the country, and also reduced from 16 to 10 new units of the company's franchise model, the SuperVeg, according to marketing manager of Superbom, David. "We have 52 interested. But the ideal is not spray now. We already have a unit in Brasilia and we will focus on stores in São Paulo ".