Smirnoff Ice WINS Special Edition in aluminum bottles from Rexam

Rexam has just released a novelty with Smirnoff Ice: the Special Edition and limited beverage in aluminum bottles. 330 ml packaging is a pioneer in the category RTD (Ready to Drink) in the country, are the lightest of the South American market and have HD printing, ensuring sharper pictures to label. The bottle of Smirnoff Ice is lighter because it follows the same production process of a Tin-aluminum highlights Jalber Nunes, Rexam's commercial Manager in South America. Consumer-focused on ballads and bars, the new format will cater to a younger crowd and who likes to differentiate, but without losing the eye on the environment. The modern layout, anatomic and dashing, generates greater prominence to the product at the point of sale. Produced in the Czech Republic and potted in Brazil, the new bottles are part of an unprecedented launch of Smirnoff Ice in the world and are already available in the markets and nightclubs across the country.