Coca-Cola packaging changes in campaign against obesity

SAO PAULO-the largest beverage manufacturer in the world, Coca-Cola launches a global plan to combat obesity. The company said it will stop advertising to children under 12 years. The plan also includes the packaging redesign to specify the amount of calories in their products.
The CEO of Coca-Cola, Muhtar Kent, at an event to announce the changes of trademark
The company said it will increase the supply of beverages with low-calorie or no-calorie in all markets in which it operates. In a statement, Coca-Cola said that already carries out actions to combat excess weight, such as reducing the size of some packaging and invests in stocks linked to the sport.
Coca-Cola and other manufacturers of sugary drinks, as his biggest rival PepsiCo, face problems around the world in recent years, in which the soft drink consumption is related to obesity.
Yesterday, Coca-Cola Amatil, multinational operation in Australia, reported that profit for the first half should fall 9%, in a year of price war and reduced consumption, which affect the profitability of the company. The company plans to have the only indicator in the second half.
The Coca-Cola Company, based in the United States, has 29% of the capital stock of the Australian operation.
PepsiCo faces difficulties in the United States five years ago and aims to triple global sales of healthy products-which includes the brands Gatorade, Tropicana and Quaker, and reach $ 30 billion at the end of the Decade.