Shopping centers adapt to the new era of consumption

(Text updated in 23/07 for correction of information: Ancar Ivanhoe owns the blocks 5, 7 and 17 and no Downtown Manager, as reported previously. Below is the full corrected.) Rethinking the function of shopping malls before an offer more channels for consumption have been a constant concern of the administrators of the spaces. To compete on an equal footing with the virtual retail and street shops, groups like the BR Malls and Ancar Ivanhoe began delivery operation. Enter the delivery branch, however, requires great effort on the part of the administrator of the Mall, you need to have a robust control of inventory and a lot of agility to ensure delivery within stipulated. In this endeavor, both Br Malls about Ancar used a partner in common: the Delivery Center. Specializing in logistics of fractional charge, the company heads the operation in shopping centers like Downtown, in Rio de Janeiro, where the Ancar Ivanhoe owns the blocks 5, 7 and 17. " This is an ambitious project and pilot in our network. It will allow us to offer a new opportunity for our customers. From now on, the mall will come to their House, and not the other way around. Our goal is to bring this solution to other malls of the network spread across five regions of Brazil, "the co-President of Ancar Ivanhoe, Marcelo Carvalho.De accordingly, the request can be done both by iFood, and by WhatsApp, which opens a range of options for consumers, and makes the operation more dynamic. According to the CEO of Delivery Center, Andreas Blazoudakis, the focus is to be dynamic in deliveries – which can be made up to 1 hour. "We combine the expertise of traditional trade, which is the physical sale, with our, which is the integrated online sales with the urban logistics. This collaboration offers a service that people are not accustomed in traditional e-commerce, "said he, who is also co-founder of Movile and shareholder of companies such as iFood, scorer, Ticket Fast and Sympla.De according to the Executive, the structure the operation is vital in a time of hiperconectividade. "This is good for entrepreneurs, who do not feel threatened to enter time in the online market, selling more without having to raise your physical structure to meet customers. It's good for consumers, who earn in practicality. " This delivery model, very widespread in markets in Asia and the United States, is called online-to-offline (O2O) still has plenty of room to grow in Brazil. A client of pesoMais than the partnership with the operations of BR Malls, today one of the largest Brazil shopping controllers, the Delivery Center received in may a majority not of administrator. " We believe that the development of this solution, in addition to enabling sales increase to retailers, near shopping malls and retailers in search of new solutions to challenges arising from e-commerce and multichannel consumer, "said Br Malls, when announced investment in Delivery Center.De depending on the text submitted to the shareholders ' initial acceptance of the project by retailers has been promising and we will pursue the development of new solutions to create value to retailers and shareholders over the long term. " According to Blazoudakis, which will continue ahead of delivery, Delivery Center operates in a way unusual within the delivery time, which sustains the expansion plans. "Currently, there are many closed platforms – in which the client or enter totally, or stay out. What we present is different: companies can invest in their stocks assets without losing value, "he concludes.