Amazon enters the food market in France

Amazon arrived at the French market of grocery store. The U.S. e-commerce giant is aligning with the French retailer Casino Group for food delivery. The purchases of Monoprix, Casino brand, will be available to consumers of Prime Now, the delivery service ultrarrápidas of the Amazon, according to statement from the Casino last night. The service, which will be launched this year, will be available to consumers in Paris and surrounding areas. The deal ends months of speculation that Amazon would be considering partnerships or acquisitions in Europe. In addition, is released at a time when food retailers, such as Casino and your rival Carrefour, adopt the strategic calls "omnichannel"-multichannel concept, in which there is integration of physical, virtual stores and buyers. The strategy has been adopted in the face of growing competition from online competitors and the changing habits of consumers. Amazon has approached the French retailer e. Leclerc on the possibility of a logistical agreement. Jean-Charles Naouri, Casino's President and CEO, said in a statement: "the Casino Group strengthens your omnichannel distribution strategy and closer to consumers and their needs. This commercial partnership is a new milestone in the Group's strategy for even more innovative for trade in the cities of tomorrow. "