E-commerce sales at Christmas will increase 12%, says Abcomm

E-commerce sales this holiday season will grow 12% compared to the previous year, according to the Brazilian Association of Commerce (ABComm). For the entity, which represents the virtual stores in the country, will be made 31 million of orders until December 22, that should jog R $9.4 billion. The average ticket purchases expected to R $296. In advance according to the ABComm, about 30% of Black Friday's sales were made to consumers who anticipate Christmas shopping. The good result of e-commerce in the second half has made shopkeepers expect a strong sales pace in the last weeks of the year. (Christopher Barbieri, especially for Broadcast)