Atacarejos and pharmacies win of supermarkets in sales of cosmetics

Sales of cosmetics have changed channels during the crisis: atacarejo and pharmacies won share of revenues, and supermarkets and fluff, lost. "They''re investing in promotion channels and in stores for a larger clientele," says Patricia Mason, responsible for purchasing analysis of Nielsen, who did the research.
Another factor is the price, she says. Some channels, like the fluff, received more customers, but the value of sales fell. Only the door to door sales had loss of consumers (1.6%). The sector as a whole retreated 1.8% in 12 months.
"In some product categories, customers began to choose brands one step lower," said Cesar Tsukuda, Director of Beauty Fair, fair of the sector who commissioned the research.
There are threads that have grown even with the adverse economic scenario, he claims: products for curly hair and barber shop.