Walmart will sell products at prices of 2015

As of today (7/4) Walmart carries out a promotion that will sell items from different categories at last April. Called Zero inflation, the initiative aims to show the customer that, in this time of recession, the network is offering better conditions for him to maintain their purchasing power. Who is Andrew explains Svartman, chief marketing officer of Walmart Brazil. The campaign lasts until April 10.
With the action, the network strengthens the PBTD strategy (low prices every day), in which it undertakes to offer the cheapest shopping basket. The action covers all the flags of the Group and will be dibulgada in digital media, Tv, radio, newspapers and brochures, as well as ads in the physical store.
For this year, the company is predicting invest $ 1 billion in the country. The amount will be primarily aimed at efficiency improvement and increase in productivity.