Company Bet on migration to E-Commerce

In the same way that retailers faced hurdles and today the overcame to act on a large scale on the internet, the wholesale segment is still the period of stones along the way, however, companies begin to emerge to break some paradigms and modernize the concept of the wholesale distributor that, in some markets, has been losing ground and competitiveness, especially after the strong movement of expansion of cash & carry. Check out the interview with the founder of Vertis, Maurice Di Bonifacio, who six years ago focuses on e-commerce solutions for wholesalers.
Main Obstacles
For Mauritius, it is totally normal that there are still many locks to the market understand a move like this. "All that point as problem for B2B e-commerce was also questioned about 15 years ago when retailers began to go to the internet. And, as we saw in the B2C, things walked and is a market that grows a lot until today. What we see today, that opens Windows for this change is that the next generations of managers (the children of the owners) are starting to take over the business and they have much less barriers in relation to the internet, "explains. According to him, in e-commerce of the United States, the B2B already moves more than double financial drives compared to B2C.
Ideal Platform
In the Analysis Manager, the error is in thinking that have a wholesale online is to have a page of e-commerce as any other, just by segmenting the audience. "A platform like this must have different concepts of sale, with distinct offerings for varied customer profiles. You may not sell 10 units for a retailer with the same conditions that sells 1,000 to another. And the technology is there for this, where the wholesaler can mount targeted promotions, and customized payment forms, and seasonal actions in General, "he explains.