With Black Friday, retail sales climb 11% physical

In the weekend of Black Friday (days 25 to 27 November), sales in physical stores, including shopping malls, rose by 11% across the country, against the promotion weekend last year (27 to 29 November). The data are from Serasa Experian Indicator of Trade activity – Black Friday 2016.
Last year, sales had less growth of 9%, according to the scorecard. For economists from Serasa Experian, the 11% growth shows that the event gains relevance in comparison with other important dates. Economists also reported that a stronger movement on Black Friday tends to anticipate Christmas sales, weakening the last time of the year for retailers.
Online sales
The Ebit also reported on Monday (28/11) that e-commerce reached 1.9 billion R$ sales on Black Friday, 17% higher than on the same date of 2015. The number of orders grew 5 percent, to 2,230,000. Average spending per purchase was R$ 653, 13% value higher than last year. These data refer to purchases made only on Friday.
Including sales from Thursday, the value reaches R$ 2.06 billion. The estimation of the Ebit was to come to 2.1 billion R$. On the internet, the more categories sold by volume of requests were electrical appliances, telephony/mobile phones, fashion and accessories, electronics and computer science.