Smiles should keep prices next year

Despite more aggressive competition in the market for fidelity, Smiles should not touch the price policy in the coming months. With great focus on high-income client, company believes it is more important than market gain.
"The margin is more important than growth, but of course we''re happy to be getting both," said the CEO of Smiles, Leonel Andrade during a teleconference with analysts. Asked about the aggressive pricing of Livelo, of the Bank of Brazil and of Bradesco, it indicates to be quiet and believes the company will maintain its growth, regardless of the competition. "The US not Livelo presses. They have power, they have bargain, but we believe that we will grow even with them [partners]. Some research shows that we are even more expensive and yet we are the fastest growing, "he says.
The trend, he said, is that even with an aggressive policy to Livelo balance values. "I don''t know if they''ll keep," says about the need for any company to recover margins and improve financial performance.
Operational
The net profit of Smiles was R$ 144,700,000 in the third quarter, high of 46.8% compared to same period last year. According to the operating balance of the company, the redemption of miles rose 2.2%, reaching 11 billion, on the same basis of comparison. Already the accumulation of miles was 12.2 billion, up 5.7%. On the other hand, the billing with miles fell 3.6% in the period. "Due to the falling dollar and a smaller average historical performance compared with a year earlier, when it had a more favorable market," says Andrade.
The company also announced a new partner, Emirates air. With that, the Smiles have 13 international airlines as partners. This is aligned with a major focus of the company, the high income audience.