Christmas sales are anticipated on Black Friday

A survey published recently points out that the Black Friday, held in November, has stolen Christmas sales. According to the survey of Bonus Quest, made to the free market, 48% of consumers plan to buy Christmas gifts at megaliquidação. He illustrates this movement with concrete results of revenue in November, marked by Black Friday; December, for Christmas, and January, which reflects the saldões of early year. Between 2012 and 2015, November won five percentage points of market share this quarter sales: answer for 29% of sales and, in 2015, reached 34%. In the same period, the months of December and January have lost share in revenue from stores.