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Star announces two new projects for 2018
1/9/2018 -
The toy maker Star announced on Thursday (04), two new projects for 2018, including selling cosmetics for children in retail stores and the launch of a collection of children's and educational books. In a statement, the company cited the opening of a store in installation phase in the Shopping Morumbi, in São Paulo, in which sell cosmetic products, perfumes, soaps and the like ordered along to third parties. The second project will be developed by a new subsidiary, the Cultural Star Publisher wi
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Star throws collection of books and cosmetics shop for children in 2018
1/5/2018 -
SAO PAULO (Reuters)-toymaker Star announced on Thursday two new projects for 2018, including selling cosmetics for children in retail stores and the launch of a collection of children's and educational books.
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Use of discount coupons to purchase toys at Christmas grows 50%
12/21/2017 -
The use of discount coupons for shopping for toys at Christmas has grown 50 percent in the first two weeks of December this year compared to the same period in 2016. According to a survey conducted by Cuponomia, the discounts have reached up to 60% at online stores. Sales champions were Barbies, dolls Max Steel, Hot Wheels and dolls Baby Alive.
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Christmas: learn what are the most popular toys in Brazil
12/19/2017 -
Don't know what to buy for Christmas? A tip for those who are in search of toy is knowing what other people are looking for. A survey made by Google at the request from LOOK shows that the Barbie heads the research ranking of toys, with 12.8% of the total – in this percentage included are all products of the brand, including dolls, games, crafts, accessories, among others.
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' Geek ' market matures and stimulates revenue of retailers with licensing
12/19/2017 -
The sale of licensed products, consolidated stores, won once the shelves of retailers targeting the young people of the geek universe – made by aficionados in comics, anime, series and everything involving the popular culture. Before the nerd world was just a piece of the teen market, today this consumer profile is disputed by major networks.
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Illegal trade grows in crisis and worried about retail and industry
12/4/2017 -
Sao Paulo-the illegal trade of products such as clothes, glasses and toys grew significantly during the crisis, generating concern in retail and industry. In some sectors, the participation of informality in turnover exceeds 30%, impacting directly on the companies ' revenue and in storage.
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Mr Kids want to close the Year with 40 new franchises
10/25/2017 -
Mr. Kids franchise network of toy and candy machines, closed the first half with 26 new franchisees, an average of four new franchisees a month.
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Zattini, Robert Magee, toys in partnership with Ri Happy
10/3/2017 -
The Zattini, of the group which opened your Netshoes capital this year on the New York Stock Exchange, has entered into partnership with Ri Happy, private equity fund Carlyle. From this, will launch a new Department for the sale of toys, in the marketplace, which has expanded in retailers in the Country. An eye on the children's day, the idea is to take advantage of the fact that more than 20% of sales of toys in Brazil are made over the internet, according to data from the Brazilian Association
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Spoiling the joke
9/25/2017 -
Many American parents young until today are able to sing a jingle that listened in childhood: "I don't want to grow up, because if I grow up, will you not let me play like a child Toys" R "Us".
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National product help toy industry to grow 10% in year
9/22/2017 -
Sao Paulo-the toy industry should grow around 10 percent this year, to $6.6 billion, with an increase of the participation of the national product. The increase, however, will be pulled by items with lower average prices.
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LEGO will cut 1,400 employees, with end of the sales boom
9/6/2017 -
Copenhagen (Reuters)-the Danish Lego reported that fired 8% of your team and renew their business after disclosing on Tuesday your first drop in sales in more than a decade.
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LEGO bets on digital media to continue to grow
8/22/2017 -
The sticky yellow, red, blue, green and black are in a fierce fight with the flasher of the screens of tablets. And in this war, the solution is to throw the opponent. That was found by Danish Lego strategy to attract the attention of children to the world of physical toy, increasingly forgotten by both the small as adults.
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