News by Product (Sports drinks)
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Sports nutrition Should grow to 15% in 2018

12/19/2017 - The sports nutrition market in Brazil should grow between 12% and 15% in 2018 and move some R $2.5 billion, the Brazilian Association of nutritional products (Abenutri). "Customers of this market are willing to invest in wellness.", commented the President of the entity, Marcelo Bella. According to the estimate of the Association, is expected to grow this year, higher than the registered in 2016, when the market grew 9%. According to Bella, on greater economic stability, international groups sho

AmBev 43% reduces water consumption in liquor production

5/17/2017 - Ambev, maker of brands like Guarana Antarctica, DoBem, Fusion, Gatorade, Loves and Lipton in 43% reduced water consumption in the production of their drinks in the last 14 years. The company had already beaten in the 2015 global target established for 2017 to use the most of 3.2 litres of water for each liter of bottled drink. Last year, the brewery went even further and reached 3.04 liters. The reduction compared to 2015, was 4.1%. The permanent evolution rates of water consumption if the job o

Grow sales of coconut water and tea

10/19/2016 - The coconut water and bottled teas ready are the only categories of non-alcoholic beverages that grow in sales this year, according to data from the Nielsen consulting. In January to August, sales of coconut water advanced 5.3% in volume compared with the same period in 2015. Sales of teas ready increased 0.9% in the same range. The soft drinks market as a whole shrank 7.2 percent.

PepsiCo enters the natural wave and Gatorade now is organic

9/1/2016 - (Bloomberg)--PepsiCo is releasing a version of Gatorade with organic certification from the U.S. Department of agriculture (USDA), testing whether a product created in laboratory with artificial flavors can adapt to the growing movement of natural foods in the country.

Beverage market with less sugar will grow 3.6% up to 2020

7/21/2016 - The beverage industry keeps on eye on the interests of Brazilians for healthier products, despite the negative Outlook for the economy. A survey by Euromonitor International estimates that actual sales of sodas and juices with low sugar content will grow 3.6% up to 2020. The expansion is a bit lower than that registered in the last five years. Last year, the segment moved $ 1.4 billion in Brazil, an increase of 4.1% compared with 2010.

In the category without alcohol, the expansion is in coconut water, tea and m...

7/11/2016 - A study by the consultancy Nielsen indicates that, from 2015, the categories of mineral water, coconut water and tea ready to drink are the only non-alcoholic drinks that are still growing in the country.

Coca-Cola foresees to invest 3.2 bi R$

5/16/2016 - Despite the recessive scenario and a pullback from 6% in its sales in Brazil in the first quarter of this year, Coca Cola Company and its bottlers will invest 3.2 billion R$ in the country over 2017, an increase of 9.3% compared to the average of the last five years. On the decrease of income and, consequently, consumption, the company has adopted a strategy of favouring returnable packaging (which allow the consumer to get discount from the second acquisition of the product) and smaller versio

Fruki, RS, plans new plant and input in beer

4/8/2016 - The Drinks Fruki, which produces soft drinks and mineral water in Lajeado (RS), will invest 80 million R$ in a new factory in the city of Concórdia, Gaucho in the long run. The unit should go into operation in 2020 and will increase in almost 50% the current installed capacity of the company, which is 420 million litres per year, and allow the expansion of the portfolio with the introduction of functional drinks, isotonic drinks, teas, energy drinks and beers too.

AmBev will keep in line with inflation adjustment

11/3/2015 - Ambev will follow a price adjustment policy in line with inflation in Brazil and in other countries in which it operates, informed company executives in Conference calls with analysts.

Ex-Gomes da Costa, Marcelo Marinho takes on new challenge

7/22/2015 - The Executive took last month the Board of Ultrapan, which has been operating for 25 years in the beverage market, with a portfolio composed of nectars, energetic, isotonic drinks, mixed drinks and sweets for children.

AmBev sees potential for market gain in non alcoholic

5/20/2015 - Ambev believes in the possibility of winning market share in carbonated soft drinks and non-alcoholic beverages. According to the Vice President of the business division, Marcel Regis, the company has been investing in innovations such as a way to gain space in a year in which the soft drinks market as a whole has been retracted.

According to the IRS, the transfer to the final price will depend on each man...

5/5/2015 - From this month, the tributes on the cold beverages-soft drinks, beer, energy drinks and isotonic drinks – will rise 10% on average. The Official Gazette published on Thursday (30/4), decree regulating the new billing model for the sector. According to the IRS, the transfer to final prices, however, will depend on each manufacturer.

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