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PITÚ invests R $1 million on wastewater treatment and solid waste
12/13/2017 -
The Pitú invested R Bottling $1 million in new equipment for wastewater treatment and reuse of solid wastes, which were inaugurated in December and are already in operation. The announcement was made by the Director of export and Institutional Relations, Maria WINS Chandra, during visit of a group of journalists from u.s. Media Pitú factory, like Forbes, The Washington Post, Elle Magazine, Plate Magazine, Brooklyn Magazine, Confectionay News, Gastronomista and Liquor.com. The tour was organized
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Sparkling consumption reacts and animates wineries
11/30/2017 -
Brazilian wineries betting in the last quarter to stop the drop in sales of domestic sparkling started yet in 2016. From January to October the industry's delivery retreated 1.9 percent compared with the same period of last year to 11.2 million liters, influenced by the economic crisis, by the advance of the imported and the delay in making retail orders for the new year, but it is expected to close at least 2017 s with the same volume registered in the previous year.
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Liquor sales fall in the first quarter
8/9/2017 -
The sale of alcoholic beverages fell 3.4% in volume in the first quarter of 2017, as compared to the same period in 2016, according to Nielsen.
The fall is less than that of previous months — at the end of last year, the retraction was 4.4%. "There is Still, however, a clear perspective for growth," says Daniel Souza, of the consultancy.
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AmBev reinforces actions to accelerate sales of beer Brahma Extra
7/10/2017 -
Ambev performs this week two marketing actions with the objective to accelerate sales of specialty beers Brahma Extra. The effort is also part of the company''s strategy to strengthen the brand Brahma, second best-selling brand of Ambev in Brazil, behind the Skol. Brahma Extra lines in Lager, Red Lager and Weiss — were released in 2015 and feature an average growth rate of more than 15% per month, according to Ambev, racking up over 400% growth in two years.
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The jug wine global awards
7/4/2017 -
The agronomist Luiz Henrique Marcon pulls some grapes from the vine and invites: "just try it! Sweet, delicate and with such subtle notes, get out a bad wine here? " Marcon open smile, while shows plastic boxes that farmers just fill with curls sauvignon blanc, in one of the 43 acres of vineyards, House in Andradas, sul de Minas. That afternoon, started the winter harvest Winery founded by your grandfather and expectations couldn''t be better.
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Diageo Buys tequila George Clooney for $ $1 billion
6/23/2017 -
The British beverage maker Diageo-owner of brands such as Smirnoff, Guinness and Johnnie Walker-closed agreement to acquire the American brand of tequila Casamigos, founded four years ago by actor George Clooney and his friends Rande Gerber (entertainment industry entrepreneur and husband of Cindy Crawford), and Mike Meldman (real estate entrepreneur). The operation evaluates the Casamigos at $ $1 billion.
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AmBev takes space of competitors in mixed alcoholic drinks
6/1/2017 -
Most manufacturers of alcoholic beverages mixed (join distillate or beer to juices, teas and sodas) lost sales for Ambev, owner of Skol Beats, in 2016. The brewery has tripled your market share in a year and surpassed, for the first time, the contestant Smirnoff Ice, owned by Diageo, taking the lead.
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Skol color exchange of cans to simulate different skin tones
4/5/2017 -
This summer, the invited audience to your Skol put into practice the defense by plurality and respect.
And, to celebrate the end of the season more plural, beer inspired by your movie Vive la Difference launches the limited edition of Skolors cans, with five different tones, representing the diversity and beauty of colors that all of us together, we form.
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Small producers as odd posture of Ambev against Heineken and Kirin Brazil
3/20/2017 -
Small producers of soft drinks observed unbelievers to Ambev''s manifestation to the Administrative Council for economic Defense (Cade) contrary to Union of Heineken and Kirin Brazil. "I laughed," said a manufacturer. Ambev, which has 66 percent of Brazil''s beer market, criticized the Union of competitors who, together, have just under 20%. The rationale, however, is not in alcoholic beverages. Ambev''s request by the Cade quotes especially the distribution agreement of Heineken with rival Coca
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Catuaba Savage raises the recipe in 55% Arbor
3/15/2017 -
Among the drinks that have already been successful in past decades and won national relevance is Catuaba-a mixture of wine, Guarana and plants catuaba and muira puama-produced by Arbor Brazil. Dianne Hoffmann, Director of Arbor, said sales of the company grew by 55% by volume last year and this year should increase 30% more, for 38 million hectolitres.
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Beer market shrinks and raises pressure on industry giants
3/7/2017 -
Sao Paulo-The Giants of the beverage sector, which grew packaged by expansion of domestic consumption began to take a backseat with the shrinking income of Brazilians.
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Heineken becomes the second largest brewery of Brazil
3/3/2017 -
The big Dutch company Heineken announced the purchase of Kirin Holdings, Brazil for € 664 million, about 2.2 billion R$. With the deal, Heineken became the second largest brewery of Brazil, behind only the Ambev.
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