O Boticário maintains leadership in higher ranking franchises
1/15/2018 -
SAO PAULO-the network O Boticário kept in 2017 the lead in the ranking "50 greatest franchises", drawn up by the Brazilian Franchising Association (ABF). Despite the first place, the network opened 32 new stores just last year, closing with 3,762 units in operation.
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O Boticário Bet in New Store format
12/8/2017 -
The store specializes in cosmetic O Boticário presented this Tuesday (05), your new store format.
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Who said, berenice? Announces internationalization of brand
12/1/2016 -
The who said, berenice? makeup shop O Boticário Group announced the opening of three stores in Portugal. "We are proud to represent Brazil in Europe and take the position of who said, berenice? the Portuguese consumers, "says, by way of note, the Director of the brand, Juliana Fava.
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Apothecary honors stepfathers in father''s day campaign
7/26/2016 -
O Boticário decided to honor the stepfathers in its campaign for fathers day this year. The propaganda "is not my father", created by the Agency AlmapBBDO, shows several moments of 1 1 relationship between stepdaughter and stepfather, from the first meeting until the conflicts of adolescence.
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Shaving items by internet sales threaten mark Gillette u.s. retail
6/24/2015 -
The growing sales of razors and shaving appliances online are imposing challenges the world leader in the sector: the Gillette brand. The online market for shaving products barely existed a few years ago, but in 12 months ending in May of this year, almost doubled in size. Turnover in the period $ 263 million, according to estimation of the Slice Intelligence, a market research firm.
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Lower growth is projected in Apothecary group 2015
9/18/2014 -
The Group foresees an Apothecary in the rhythm of expansion slowdown in sales in 2015. "The scenario shows a harder year. We expect to grow double digits, but we realize that it will be down to the 16% this year, "said Artur Grynbaum yesterday, President of the group. The company recently revised downwards the growth projection of 2014, which before was 18%.
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Apothecary opens factory to meet the Northeast
9/16/2014 -
An eye on consumption of the North and northeast regions, where the sale of cosmetics grows above the national average, the Apothecary will inaugurate on Tuesday, 16, in Camaçari (BA), a factory which required investments of r $ 380 million. The project is part of a package of $ 650 million expansion, which also included a product development lab at the company's headquarters in São José dos Pinhais (PR), and a distribution center in Bahia city of São Gonçalo dos Campos.
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O Boticário renews packaging line Nativa SPA wine therapy
9/12/2014 -
The Brainbox strategic Design developed the new bottles of hair products Vinotherapy, Natviva line SPA therapies, of the Apothecary.
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O Boticário launches new line Quirk College
9/9/2014 -
The packaging of the new line Quirk College, O Boticário, aimed at girls, mix the tradition of renowned schools and universities with modern and stylish elements.
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Natura search retrieve slice in deodorant
8/22/2014 -
Natura launches, from September, a line of deodorants that marks its entry into the segment of aerosol. The expectation of direct selling company is to reverse the trend of market loss in the category in recent years. The company is the second-largest seller of deodorants from Brazil, after Unilever.
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New cartridge for Bozzano
8/18/2014 -
The change follows the new corporate positioning: "way: careful Boy Man".
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Apothecary plans to have 100 shops network in Colombia
8/14/2014 -
The cosmetics sector grossed around $ 4 billion last year in Colombia, according to the Chamber of Cosmetics of the National Association of Entrepreneurs of Colombia (Andi). The arrival of new competitors can help increase this value. One of them is the Brazilian Group Apothecary, who plans to have a network of 100 stores in two years. Five of them will start operating in 2014.
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