News by Product (Rum)
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Owner of the liqueur Amarula review strategy in Brazil

5/18/2017 - The Distell, South African beverage manufacturer and owner of the liqueur Amarula, closed the deal that had since 2003 with Bacardi to distribute their drinks in the country, and hired the Interfood Import to distribute their wines and liquor. "The goal is to improve the retail distribution, retrieving the gondolas, and sell in the Northeast and North of the country," said Theo Loyal, marketing manager of Distell in Latin America.

Carrefour Promotes action with Campari Drinks

2/23/2017 - Carrefour stores in the State of São Paulo, between 21 and 28 this month, the campaign "Monte Bar". The action has the dynamic buy and win in exclusive partnership with the Campari Group and is valid for supermarkets and hypermarkets. With the purchase of two labels of participating brands, Sky, Sagatiba and Campari, the client wins the third item free of charge. The Carrefour is the customer who determines which labels will be part of your promotion, because it offers freedom to choose the same

Gruppo Campari purchase uk brand of premium Gin

2/17/2017 - The Gruppo Campari and the Bullgod London Dry Gin announced this month the signing of a definitive agreement in which the Campari acquires most of the assets of the brand of gin, independently-owned, for $55 million, in addition to assume the liabilities and working capital by approximately $3,400,000.

Promotions in supermarkets give boost to the sale of liquor

12/6/2016 - Sales of alcoholic beverages in the country gained momentum in November with the strengthening of promotions during Black Friday in supermarket chains, hypermarkets and atacarejo. But, for the consultancy Nielsen, this increase does not have a additional consumption but an anticipation of the purchases of drinks for the holidays.

American company put in bottle might be inclined to help shed the contents

11/17/2016 - Small distillery of Colorado, in the United States, the Rocker Spirits just launched drinks such as whiskey, rum and vodka in a glass bottle of intriguing figure. The packaging displays a rectangular base of irregular height, in which the right side higher makes the rest of the set, rounded contours, lean to the left.

Gruppo Campari presents new packaging of cachaça Sagatiba

9/20/2016 - Cachaça Sagatiba presents news for consumers, with a visual identity totally remodeled.

Manufacturer of distillates have 7% lower profit in the first fiscal quarter

9/1/2016 - The American manufacturer of distillates Brown-Forman, owner of Jack Daniel''s whiskey, ended the first fiscal quarter, ended July 31, with net income of $ 144,000,000, 7% drop compared to the same range as the previous year.

Distillate market shrinks and high income search

7/7/2016 - The deepening of the economic crisis affected as a whole the distillates market. Categories which still grew last year, like vodka and tequila, presented a retraction in sales in the first months of 2016. Threads with lower prices, such as rum, also shrank.

Increase sales of luxury spirits

4/27/2016 - The luxury drinks market grows in Brazil, particularly in distillates. Growth, even in a recessionary economy, due to a number of factors: traditional lovers of this type of drink reduced the number of trips abroad and began to buy in the country; the demand in the State of São Paulo and in the Midwest, where agribusiness is going well, is heated; and the public who frequents bars and restaurants are more willing to try drinks made with vodka, rum and Gin.

Diageo expands distribution and sophisticated cachaça Ypióca group

10/5/2015 - British Diageo, the world's largest manufacturer of distilled and dona Ypióca Group brand, will increase the distribution of its flagship brand of cachaça, as a way to increase sales amid a backdrop of retraction of consumption of the drink. The company has developed lines of high added value, taking advantage of the demand still heated by premium categories.

Diageo provides foreign exchange losses

9/24/2015 - Diageo, the world's largest manufacturer of distillates, informed yesterday that you should have a better sales growth this year, compared to last year, but the con about operational profits represented by the weaker currencies will be larger than expected, of 150 million pounds (about US $ 230 million).

Profit from the owner of the Jack Daniel's goes up 4% in the fiscal quarter

8/27/2015 - The American manufacturer of distillates Brown-Forman, owner of Jack Daniel's whiskey, reported net income of $ 156 million, or $ 0.75 per share, in the first fiscal quarter, ended July 31.

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