Restructuring makes Bombril back to blue in the quarter
4/27/2016 -
The holidays were approaching when Luiz Gustavo Silva, Director of financial advisory Partners was in RK Buenos Aires and received the call from partner Adriano Sebusiani Center: we need you here. Vacation interrupted and, on 21 December 2015, both dived headfirst into one of the most traditional Brazilian brands-and problematic: Bombril, founded in 1948 to produce the famous steel wool, which today is present in 90% of Brazilian homes.
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At the AGE of 65 YEARS, BOMBRIL SEARCH renewal and INVESTS in HAIR
5/21/2013 -
In addition to its 1,001 utilities, steel wool Bombril has to function as a synonym for bad hair. So, most people think curious news that the company is now investing in hair products. With 65 years of operation, about 500 products of 28 brands on the market, the company based in São Bernardo live time.
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