Becel can no longer be sold
4/10/2017 -
For at least two years in difficulty to revitalize the business of margarines, Unilever gave. The company will open hand of leadership in the global food manufacturing and will seek a buyer for the operation. In Brazil, this movement will mean no longer market the brand name Becel. Abroad the same product is called Flora.
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Unilever Announces exit from the business of margarines
4/7/2017 -
The anglo-Dutch giant consumer goods Unilever announced on Thursday (6/4) plans to get out of margarine, combine two of its major business units and boost returns for shareholders with a higher dividend and a share buyback program
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Bunge Bet in new forms of Relationship
10/7/2016 -
The company, which owns brands such as Delicious, Soya, salad, Salsaretti, Perfection, Cardinal, La Española, useful when and Santa Luzia, has invested in new tools to expand the channels of customer service and relationship with consumers. Among the new features is the renewal of the "Customer Service" (SAC) which was renamed consumer House Bunge.
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Consumers use less margarine and butter
2/23/2016 -
The Brazilians last year reduced the consumption of margarines and butters. The consultancy Euromonitor International estimates that in 2015, the sales of margarine in the country had 2.1% drop in volume, reaching 38 1000 tons. In revenue, there was nominal growth of 4.8%, to $ 140.9 million. Butters, the drop in volume was of 0.6% to 77.7 1000 tons. In revenue, there was a nominal increase 6.4%, to $ 630.9 million.
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Profit of M white high 11.3% in Q3
10/27/2015 -
The M White recorded net profit of 165 million R$ in the second quarter of 2015, high of 11.3% compared to the same range of the previous year.
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Margarine Deliciousness Wins 1 kilo packaging
6/12/2015 -
The Pure flavor, brand of margarine in the M white, launches the 1 kilo, now available on the shelves of supermarkets in the regions North and northeast of the country.
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Coamo in new look
6/13/2014 -
The brand has already begun the marketing of new versions of margarines Coamo family, Extra Creamy Coamo and Coamo Light, with focused distribution in supermarkets, grocery stores and bakeries.
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BRF opens margarine unit to supply the Northeast
12/17/2013 -
The BRF inaugurated yesterday a margarine factory in the city of Vitória de Santo Antão, 50 kilometres from Recife. According to the company, the amount in the venture amounted to r $ 150 million. The goal of the new unit is to supply the Northeastern States, which account for 30% of the consumption of the product in Brazil.
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Margarine Adorita introduces new visual identity
10/24/2013 -
The margarine Adorita, part of the portfolio of M white, features new visual identity. The logo and the packaging of versions of 250 g and 500 g were recast with bright colors and playful elements that convey movement and joy to attract even more consumers ' attention at the points of sale.
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Pure Flavor presents new visual identity
7/24/2013 -
Mark recasts and creates campaign based on research to deepen understanding of the role of margarine in the lives of consumers.
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