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O Boticário maintains leadership in higher ranking franchises
1/15/2018 -
SAO PAULO-the network O Boticário kept in 2017 the lead in the ranking "50 greatest franchises", drawn up by the Brazilian Franchising Association (ABF). Despite the first place, the network opened 32 new stores just last year, closing with 3,762 units in operation.
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O Boticário Bet in New Store format
12/8/2017 -
The store specializes in cosmetic O Boticário presented this Tuesday (05), your new store format.
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L ' Oréal will close Factory in Rio de Janeiro
8/28/2017 -
The cosmetics manufacturer L'oreal Brazil reported, on Wednesday (23), the closure of your factory in Pavuna, North of the River, at the end of 2018.
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Dacarto Benvic sells stake in Solvay
7/10/2017 -
This stone was sung at the beginning of the year (632) for Plastics in the Magazine launch for a consultant this question: "the Belgian Solvay is a partner in the Brazil of Benvic Dacarto, manufacturer of vinyl compounds. With the departure of global business group of PVC makes more sense Solvay keep or sell your Dacarto Benvic in participation? " At the time, Solvay wouldn''t answer. But on 5 July, the Brussels-based Group confirmed in brief media release, the decision to sell the Brazilian par
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Natura negotiates purchase of The Body Shop cosmetics network
6/9/2017 -
SÃO PAULO-Natura intends to purchase 100% of the shares of The Body Shop International and your group of subsidiaries, with closing of the operation in 2017. The binding offer was presented to the L '' Óreal in Paris and consider the value, enterprise value of €1 billion.
According to a note sent to the press, the integration will take the group to a consolidated turnover of Natura R $11.5 billion, 17000 employees, 3200 shops and a portfolio of over 2000 products, in addition to 1.8 million i
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CADE approves L''oreal purchase of trademarks of Valeant
2/10/2017 -
The Administrative Council for economic Defense (Cade) approved without restrictions the acquisition by L''oreal USA, of assets related to skin care, Acne don''t brands Free and Ambi-currently held by Valeant Pharmaceuticals International. The decision was published on Thursday in the "Official Gazette" (GIVE).
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Água de Cheiro will Recast in 2017
1/24/2017 -
The first plans of the Beauty Franchising group, Rothenberg, the job of the Água de Cheiro are of brand development in the long run. In 2017, the company has prepared a program of investments in the order of 3 million R$, focusing on new brand image, product portfolio, training and communication. The Beauty Franchising acquired at the end of 2016 the operational assets of the water, so the franchise segment of shops of cosmetics and Perfumery.
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Who said, berenice? Announces internationalization of brand
12/1/2016 -
The who said, berenice? makeup shop O Boticário Group announced the opening of three stores in Portugal. "We are proud to represent Brazil in Europe and take the position of who said, berenice? the Portuguese consumers, "says, by way of note, the Director of the brand, Juliana Fava.
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Sephora Opens third store in Brasilia
10/17/2016 -
The Sephora, beauty products, opens next Thursday (20) a new unit in Brazil, this time in the ParkShopping. The inauguration will be attended by the actor Rodrigo Simas. The new unit is located on the ground floor, in front of Osklen and has various types of products, including hair, skin care, body, bath, fragrance and makeup. In addition, the special line Sephora Collection will also be on sale.
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L''Oreal wants to produce kit to grow hair
9/29/2016 -
Does the wigs, hair transplants and bizarre hairstyles to cover baldness in the past? In the latest advancement in battle against baldness, the French beauty group L''oreal wants to develop a hair-growing kit that uses a special bioimpressora to create hair follicles alive
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The Beauty Box, the Apothecary, begins to operate in the Northeast
8/26/2016 -
The multibrand The Beauty Box beauty, with 40 stores in six Brazilian States, today inaugurated three stores in Recife, starting its operations in the Northeast.
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Apothecary honors stepfathers in father''s day campaign
7/26/2016 -
O Boticário decided to honor the stepfathers in its campaign for fathers day this year. The propaganda "is not my father", created by the Agency AlmapBBDO, shows several moments of 1 1 relationship between stepdaughter and stepfather, from the first meeting until the conflicts of adolescence.
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