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Whirlpool's exports fall 40% in 5 years

11/22/2017 - Whirlpool, owner of brands also Brastemp, Consul and manufacturer of compressors, is one of the 50 largest exporters of manufactured goods in the country. The company saw its foreign sales of compressors for refrigeration fall 40% over the last five years.

Magazine Luiza provides open 60 stores in 2017, most in the Northeast

9/13/2017 - Part of the resources to be obtained on stock offering announced at Magazine Luiza will be used to open 60 stores this year, informed the President of the Council of the network, Luiza Trajano, at an event in the commercial Association of Rio de Janeiro on Tuesday, 12.

With less income, consumer search simpler products

9/12/2017 - Last week, Joelma Quioratto, 20 years old, married and childless, had to go shopping. Although she and her husband are employed and earn income from R $2000 per month, Rishad was cautious with the financial situation and not intended to spend. But the refrigerator broke: stopped freezing and was spoiling the food.

Brastemp Opens second franchise in São Paulo

8/24/2017 - The franchise network of Water Purifier Brastemp announces the opening of the second franchise in São Paulo, this time on the South side. The new unit will serve consumers of neighborhoods like Moema, Campo Belo, Vila Nova Conceição, Vila Mariana, Vila Olímpia, Jabaquara, Interlagos, among others. According to Carlos Eduardo Sousa, Director of Whirlpool's Water Business, "the Brastemp franchise model has great potential, even with expectations to triple the current subscriber base of the Water P

Whirlpool invests over R $300 million in 54 new products

8/15/2017 - Whirlpool, the largest manufacturer of stoves, refrigerators and washers, has invested more than R $300 million in the biggest release of the company''s products in the country.

White line sales may rise in 2017, after five years in fall

7/18/2017 - São Paulo-After five consecutive falls, white line can be released from 5 percent in sales this year in the face of 2016, designed last the President of Eletros evaluations, Ajit Kiçula.

White line products sales fall 3% in first quarter

5/24/2017 - The sale of white line products fell 3 percent in the first quarter of this year, compared with the same period in 2016, points out the power lines, which brings together manufacturers. The industry downturn has lost pace in 2017: sales had fallen 17% in 2015, and 11% last year.

Uncertainty leads plan to buy durable to the lowest level in 15 years

4/10/2017 - Sao Paulo-the intention of buying durable goods for the second quarter amounted to 40% this year, the lowest for the period since 2002, according to the Brazilian Institute of Retail executives and Consumer Market (Ibevar). The result showed a pullback over the past year, and was far below the historical average of 57.4% search.

Brazilian white goods market would only be to grow next year

4/6/2017 - Sao Paulo-the sale of appliances should resume growth until next year. The Euromonitor estimates high of 5.9% in sales of 2018, however, before the sales volume will reach 22,350,000 units or a fall of 0.4% in 2017 about a year before.

White line: PS remains out in the cold

2/16/2017 - Durable goods form among the first victims of consumption under recession. Sales of cars are the immediate reference, but the appliances also pass a cut. Scan taken from the oven by the Electros notes that 2016 was the fourth year in a row of red in the recipe of the appliances.

Sale of white line drops for fourth straight year

1/24/2017 - Sales of stoves, refrigerators, washers for industry trade gave reverse last year and fell for the fourth consecutive year in number of units. In the projections of the National Association of Manufacturers of electrical and electronic products (Down), sales of household appliances of white line totaled 12,900,000 units in 2016, the lowest level since 2010, when statistics began to be compiled.

Demand for white line would only be at the end of next year

11/23/2016 - Sao Paulo-the resumption of white line segment (fridge, stove and washer) should occur only at the end of 2017, industry experts believe. Until then, the challenge for manufacturers in the country will reconcile internal market still retracted and the high costs of production.

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