Reebok Bet in Repositioning in Brazil
11/25/2016 -
Reebok opened in early November, his first own store in Brazil, in shopping Eldorado in São Paulo. With 130 m ², the unit has 12000 products and brings you, exclusively, the models Z Print and Classic Leather Face Fashion. According to the network, the new point of sale is part of the strategy of repositioning the brand that seeks bigger role in retail. In addition, Reebok is the only brand that can use the crossfit name commercially and want to use the reebok_manequim_2 mode to attract more cus
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GM backs off and decides to keep production of the Classic until December
8/26/2013 -
After meeting with the Steelworkers Union of São José dos Campos (SP), General Motors (GM) backtracked and decided to keep in effect until the end of the year, albeit at a lower pace, the line that produces the Classic sedan in the Paraíba Valley.
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GM ends production of the Classic in San José
8/20/2013 -
General Motors decided to anticipate the end of Classic sedan production at the factory in São José dos Campos (SP) before planned for December. With that, the company expects that about 850 employees and some aggregates the sector enters a Voluntary Dismissal program (PDV), otherwise, will be dismissed and will receive only the indemnity provided for in law.
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New paths move an increasingly global Chevrolet
7/31/2013 -
After thirteen years of was ' count on me ', came the turn of Chevrolet entering the generation ' Find New Roads '. Behind the fourth great cycle of brand identity in Brazil — the others were ' take action ' in the years 70 Chevrolet, and ' Walking in front, in the 90 — is a global strategy: put the Golden tie, the symbol of the group, the select hall of the ten largest on the globe. And this in a relatively short period: 10 years.
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Sale of vehicles has dropped 13.4%
7/17/2013 -
Sales of new vehicles in the first half of the month fell 13.4% as compared to the same period in June and 2.66% in comparison with the first half of July 2012. Including trucks and buses, were marketed 141.3 thousand units by Friday.
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Softeners my Angel come to Northeast
6/10/2013 -
Are already being marketed in supermarkets of Rio Grande do Norte softeners my Angel, released by Multpoint logistics and distribution in partnership with Becker industries.
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GM can invest $ 2.5 billion in San José
5/28/2013 -
The weather was getting warmed up at General Motors in São José dos Campos, in the State of São Paulo. After the wave of layoffs that has shaken the unit earlier this year, with allegation of low competitiveness on the part of the company, is being negotiated between carmaker, City Hall and the syndicate of the metalurgists of São José, an investment of around r $ 2.5 billion for the implementation of a new production line at the plant for more than 50 years.
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