AmBev takes space of competitors in mixed alcoholic drinks
6/1/2017 -
Most manufacturers of alcoholic beverages mixed (join distillate or beer to juices, teas and sodas) lost sales for Ambev, owner of Skol Beats, in 2016. The brewery has tripled your market share in a year and surpassed, for the first time, the contestant Smirnoff Ice, owned by Diageo, taking the lead.
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Vodka Vorus Verallia in the search for bottle uses market differentiator
9/14/2016 -
The decades-long partnership between the Salton Winery and the Verallia wins another chapter. In the new vodka Vorus, the winery has bet on trust established over the years with the Verallia for the creation of a single package, able to highlight premium profile of the drink.
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Rexam launches Germania 55 in lighter aluminum bottle of South America
7/14/2014 -
After limited edition of Smirnoff Ice, in 2013, the company launches the beer Germania 55 packs Fusion. Is the first drink of the genre to be released in the Fusion model, considered the lighter of the South American market.
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Young, cool and still a friend of the environment
2/3/2014 -
Rexam, leader in the production of packaging and closures: aluminum and plastic beverage closures in South America, has just released a novelty with Smirnoff Ice: the Special Edition and limited beverage in aluminum bottles. 330 ml packaging is a pioneer in the category RTD (Ready to Drink) in the country, are the lightest of the South American market and have HD printing, ensuring sharper pictures to label.
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Smirnoff Ice WINS Special Edition in aluminum bottles from Rexam
1/29/2014 -
Rexam has just released a novelty with Smirnoff Ice: the Special Edition and limited beverage in aluminum bottles. 330 ml packaging is a pioneer in the category RTD (Ready to Drink) in the country, are the lightest of the South American market and have HD printing, ensuring sharper pictures to label.
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51 Ice has new flavor
11/29/2013 -
The company Müller de Bebidas launches another drink of line 51 Ice Sensations: Freezy Fire, with citrus flavor with a hint of ginger. The drink is packaged in long neck bottle, and replaces the Freeze (Mint blue).
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New 6 pack packing Ice Absinthe Lautrec
10/17/2013 -
6 pack packing Ice Absinthe Lautrec, Dubar, hits the market with a different proposal.
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Premium beers now account for about 6% of sales of Ambev
9/23/2013 -
The technological premium beer portfolio is one of the biggest bets of Ambev to supplement sales, which showed a fall in August.
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It seems funny, but it's hard to sell drinks in Brazil
9/20/2013 -
Don't be fooled by the bars crowded tonight: sell drinks in Brazil hasn't been easy. The finding is of Milton Seligman, Vice President of corporate relations of Ambev. According to the Executive, 2013 being a "very difficult" year for the company.
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CONSUMPTION of beer, wine and CHAMPAGNE SHOULD GROW 10% in 2013
7/23/2013 -
The expense of Brazilians with fermented beverages (beer, wine and champagne) should reach US $ 6.10 billion this year, according to the Pyxis, market sizing tool IBOPE intelligence. For 2012, the consumption of these products will be 10% higher.
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Beverage segment saves the industry in the month of may
7/4/2013 -
Industrial production fell 2.0% APR to may, eroding much of the advance accumulated in the two previous months, of 2.6%. With the fall, were also optimistic assessments by Government and that the sector is experiencing a period of recovery this year.
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Azuma Kirin invests in new visual identity
7/2/2013 -
Azuma Kirin, the market leader in all sakes, conducts research with consumers and invests in new visual identity
Specialist in all sakes since 1934 and single-line segment of sake produced 100% in Brazil, the Azuma Kirin announces changes in visual identity of three of its main products: Golden, Soft and Nama. After research carried out with consumers, the company has identified the need for changes in the layout of packages including logo, slogan and graphic design.
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