Twisted snacks are new-looking

The packaging of pepsico's snack brand products come to have a more modern design, valuing the brand's traditional variety of flavors.
In all, there are 11 flavors available: Mexican pepper, calabrian, ribs with lemon, onion, galeto, bacon, barbecue, pizza, cheese, cheese cake and meat cake. The latter two also gain the same visual identity as the rest of the line, in addition to the traditional pastelzinho format. The packs of snacks have options of 70 grams and 100 grams.
"Torcida is positioned as the appetizer of Brazilian passion and, to further revere this emotional appeal, we chose to bring changes in the packaging that make it more modern and with icons that further reinforce the incredible flavors of the portfolio," says Daniela de Oliveira, Manager of Cheerleader Marketing at PepsiCo do Brasil.