With the proposal to help the bars and restaurants affected by the pandemic to resume the pace of business, grupo Petrópolis, owner of brands such as Itaipava, Crystal and Petra, created the #GPcomVc.
The project plans to invest R$ 40 million in the resumption of the sector, benefiting bars, restaurants and taverns and other establishments of this kind.
The beverage manufacturers conducted a study to track the establishments most affected by the crisis and, from the information collected, defined the guidelines for directing the money to the most needy places.
The program will start in the cities of São Paulo, Rio de Janeiro and Salvador and will later be taken to other Brazilian cities.
meio&mensagem - 01/09/2020
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