Embaré Updates Dairy

Embaré launches packaging for Camponesa, a dairy company. According to the company, the brand has won labels with lighter colors and highlights the purity of the products. The new packaging is gradually entering the market in supermarket chains.
Among the products that have undergone repagination are the entire line of milk powder in the full/instantaneous versions (200g, 400g, 500g, 800 and 1kg) and skimmed (200g and 500g); UHT milks in the full, semi-skimmed and skimmed versions; pasty milk sweets (300g) and bar (200g); sour cream (200g); condensed milk (270g and 395g); creamy curds in traditional and light versions (400g); and butter with salt (200g and 500g).
- Dissemination and Novelty
The packaging change has already been announced in all sales channels, including small retail and large supermarket chains throughout the country. The initiative also has an advertising campaign signed by match agency, Recife (PE) focusing on the company's digital channels and social networks, as well as an offline campaign in the main radio stations of Minas Gerais and the Northeast.
With the motto "Beautiful as never, Peasant as always", the campaign highlights the maintenance of the quality of products even with the change of packaging.
In addition, Camponesa has gained a new product on the market, 395 grams of semi-skimmed condensed milk. Embaré states that the new version is nutritionally lighter, has less fat and calories.