Kalunga expects 12% to 15% increase in back-to-school sales

Kalunga expects growth of 12% to 15% in back-to-school sales this year compared to the 2019 campaign. The period is known as the "Christmas stationery" and should also help warm up retail earlier this year. In the exchange. Repeating last year's dose, Kalunga kept the campaign his notebook worth discounts. Last year, the network granted more than R$ 359,000 in discounts and collected about 240 tons, exceeding its expectation, which was 150 tons. For 2020, the idea is to raise revenue by 10%.