Brazilian beauty market will bet more on export

After facing "turbulences" in the period of economic recession, the beauty and cosmetics sector believes in the potential of social networks, in the high demand of the male public and in the export of products to emerging markets to resume growth. "In the last three years, what we have seen is a recycling of the sector, in the sense that social networks have changed the dynamics of this market. By increasing competition, both industries and retail have established new special releases for the male audience, "argued the superintendent of the industry's main fair, Beauty Fair, Cesar Tsukuda.De According to him, this market comes Registering greater maturity in relation to products geared towards the male audience. "We see the reorganization of the outlets specifically to receive the items focused on this consumer segment, especially cosmetics for beard and hair," he added. In relation to export, he explains that Brazilian brands of small and medium size begin to envision greater participation in foreign markets. "Many businesses have migrated to Portugal, which is a good gateway to Europe, and Arab countries as well. In addition, Latin America attracts brands by geographic proximity, "said the superintendent. One of the examples of business with international expansion plans is industry specializing in cosmetics products of Homecare G. Hair perfumery. "Export is important for some reasons: we improve the quality of products to compete in a global market; We work with several economies, thus maintaining an average of revenues, respecting the economic moment of each country; And bring foreign currencies to Brazil. Not to mention that we have been able to broaden the brand's visibility, "said Alfredo Miras, the brand's director. According to the executive, hair straightening products should present greater demand in the Persian Gulf, Europe and India. The homecare perfumery line should be marketed on a larger scale in countries such as Angola, India, Chile, Colombia and also Alemanha.Na the same perspective, RbKollors intends to strengthen its presence in other countries through investment in social networks. "About 90% of our sales are made through online platforms and social media. The engagement of customers in these spaces, including, has been crucial to the composition of the product portfolio and launches new lines. " Argued the founder of the business, Renata Barcelli. Still according to it, the strategy geared towards social networks and a greater presence in foreign markets will cause the turnover of the business to double up to 2020. Currently, the company's revenues are at R $5 million. In addition, the brand has distribution in countries such as France, Portugal, Peru and Colombia.