Streaming platform falls in the taste of Brazil as an alternative to TV

Before regarded as occasional alternatives against the cost and content models of traditional operators, the streaming platforms become increasingly present in Brazilian homes – especially in class c. Migration is driven mainly by the price difference and freedom to assemble. "The perception is that this movement has been so intense in Brazil in recent years. Thus, we see the decline of this industry in the country. Last year, the pay TV market had a 3.9% increase in the number of cancellations in the previous year, "said regional Vice President of market research firm Amdocs, Renato Osato.De accordance with stock held by the company on the recent rise of streaming services – such as the Netflix-in Brazil, each cancellation of pay TV subscriptions were carried out three new accounts on those platforms. According to the survey, about 8 percent of Brazilian households already use this type of service. "Many consumers belonging to the class C migrated to streaming platforms at the time of economic crisis. But we see that this movement is now more linked to a change in the profile of consumption than linked to price factors, "said Mr. Osato. For him, some factors that may explain such adherence to platforms are connected to the variety of content and "desire on the part of the Subscriber" for unique content. "In the case of Brazilian consumers, there is a tendency on the part of users to have access to extra scenes series, for example, and additional content in General," said the Executive. According to him, in this case, subscribers are willing to pay extra costs of tuition to attend the exclusive content. In this sense, according to the survey, approximately 77% of Brazilians who use both pay-TV services such as streaming would be willing to pay to have early access to certain types of content. "The younger the user, the greater the tendency toward the use of various platforms. There is an emotional component between users in certain movies or series, "he said. In addition, around 66% of respondents stated that, in the "perfect channels package", would like to have a program of news content. To the Managing Director of the consulting firm GS & Up, Caio Camargo, due to the recent growth of such platforms, major players in the market such as Amazon, Netflix and HBO are establishing new partnerships with the purpose of creating own channels within companies traditional pay TV. "That should cause both traditional subscription services as of streaming content and values fit finding a way more in line with consumers," argued. One of the examples of partnership between the two was the agreement signed between the Live and streaming service Amazon Prime. The Alliance between the two companies promises – on condition of hire some of the carrier packages – implies three months free subscription service. Brazilian service Founded in Brazil, in 2016, the platform Looke bet on diversification of prices and possibility to rent movies without the user needs to subscribe to the monthly service. "Most users use the average package of R $25, which allows access to three screens at the same time. We currently have 480,000 active users, but we believe that this growth should give organically in urban centers and social classes, "said the Director of contents of Looke, Luiza Bannitz.