Black Friday Shines the Eyes of Ecommerce

E-commerce is expected to make more than R$ 3 billion from Black Friday this year, according to estimates by industry entities. Ebit's expectation| Nielsen is up 18% compared to 2018 to R$ 3.07 billion. The Brazilian E-Commerce Association (ABComm) forecasts revenues of R$ 3.45 billion, a figure that also represents an advance of 18%. For Compre&Confie, the date will increase digital retail sales by 19% compared to the same period last year, totaling R$ 3.5 billion. In turn, the creator of the offer event, BlackFriday.com.br, estimates a revenue of R$ 3.15 billion, growth of 21%. E-commerce Grows 24% in 12 Hours of Black Friday Black Friday's e-commerce sales totaled R$ 149 million by 12:00 p.m. last Thursday (28). The value represents a growth of 24% compared to the revenue recorded in the same period of 2018, when sales totaled R$ 119.7 million. The data is from Ebit| Nielsen. The volume of orders exceeded the mark of 308,500, an expansion of 11% compared to 2018, and the average ticket increased from 12%, to R$ 483. Between 25 and 27 November, the date generated revenues of R$ 751 million, up 49%. According to Ebit, in the period, 53% of orders (1.25 million), which represent 51% of revenues, were made from mobile devices.