Kopenhagen will use augmented reality technology in panetones boxes

The traditional chocolate maker Kopenhagen will use augmented reality technology in the boxes of eight flavors of panetones. Pop-up packaging tells Christmas stories that can be assisted on the consumer's mobile phone through a QR Code. Even a selfie with the Christmas characters can be taken. For this "experience", Kopenhagen spent 30% more than last year and took 12 months of studies on the project. Sales are expected to increase by 25% compared to Christmas 2018, when the company obtained R$ 80 million in revenue stemming from Christmas items, 80% from sales of panetones.