Digital Retail Is Up 30% in October

E-commerce recorded a growth of 30% in October compared to the same period last year, with revenues of R$ 6.2 billion. The information is part of a survey conducted by Compre & Confie, a market intelligence company focused on e-commerce. The increase was supported by the highest volume of orders: in all, there were 15.2 million, a 28% increase. According to the survey, 34.1% of purchases were made by consumers aged 36 to 50. During the month, the segments that sold the most in volume were: Fashion and Accessories (19.2%), Beauty and Perfumery and Health (14.1%).