Seasonings with sodium out of Brazilians ' shopping list

The search for a healthier life consistently changed the buying habits of the Brazilians. An example of this is a point on the participation of high-sodium items: broths, soups and seasonings in the stands that supply homes in the country. The data are part of the Consumer Insights, Kantar Worldpanel: consumer which examined the consumption of second quarter of 2018. According to the study, the category lost a year mobile penetration point until June 2018, about a year before. The decrease was the concern of the population with the sodium. In 2017 almost 30% of Brazilians declared worry about sodium/salt and about 20 percent said they had reduced your consumption. "Such behavior boosted the industries to create more premium product versions and with less sodium, which gain more importance for the category," says Kantar, in a note. /Agencies