Dollar and political can lock sales this Black Friday

With the prospect of boosting sales with the arrival of Black Friday in the second half of 2018, the e-commerce sector can have your performance affected by the scenario of political instability of Brazil and recent escalation of American currency. "The great marketplaces are already working in this direction since March and April this year. This is a preparation that involves both a matter of technology, to support the flow of users during the Black Friday, also involves logistics planning of purchase and replacement of these stocks to the volume of requests, "said the CEO of Ebit Pedro Guasti. According to him, for this commemorative, the estimate is that consumers are willing to spend 13 percent more than the amount paid last year. "Generally, we only have a clear view of the real impact on prices after three months of occurrence of these high", estimated the Executive. According to him, political uncertainty about the future of political-economic scenario of the country can also influence the purchasing decisions of consumers by the end of 2018. The fear of the future and with the narrowest income can be checked on the user behavior of the first half of this year. According to the study published by Ebit, items with high added value-such as cell phones and household appliances – were the categories of goods that more retreated in terms of revenue. In 12 months, the cumulative percentage of participation of smartphones in the recipe of the Brazilian e-commerce retreated 3.4 percentage points to 18.9%.