Thursday, August 30, 2018

Despite the dispute with Heineken, the beer distribution by Coke doubles

The distribution of beers Heineken brands belonging to the network of Coca-Cola grew 59% in July this year over the same month last year, despite the dispute in arbitration Chamber fought by both companies. The latest outcome of the fight was an injunction guaranteeing maintenance until 2022, the distribution agreement of the Dutch beer manufacturer with Coca-Cola. I don't want any more. Heineken tries to undo the contract with Coca-Cola since the approval by regulators, in 2017, the acquisition of Brazil Kirin, which has its own distribution network and owns the brands Schin, Eisenbahn and Baden Baden. Heineken recalls that the arbitration follows in progress regularly and there is no decision yet on the merits of the dispute. The company says that, in any case, will continue serving the decision to keep the distribution of your portfolio of beers by Coca-Cola until the termination of the proceeding.
O Estado de S. Paulo - 30/08/2018 News Item translated automatically
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