Wednesday, May 30, 2018

Understand consumer behavior during the strike of truck drivers

To ensure supply, consumers flocked to the super and hypermarkets in the days in which intensified the effects of stoppage of the Teamsters. That's what shows the index Cielo Expanded retail (ICVA). The survey shows that among the days 23 and 24 may, the sales revenue in the sector grew 23%. On Friday, 25/5, when the whole country had the exact notion of the effects generated by the strike, sales rose even more: 52%. It was the second busiest day of the month in super and hypermarkets, second only to 12/5, mother's day Eve. Average spending per transaction also grew in the period under examination. According to these results, ICVA's Cielo, demonstrate the concern of the population to ensure items of basic necessity. At gas stations, sales revenue, which reached double the first two days, registered 28% drop last Friday, reflecting the scarcity of fuel. Already the demand for non-essential products in a time of crisis has fallen since the early days of the strike. An example is the sector of furniture, appliances and department stores, whose revenue fell 19% on Thursday (24/5) compared to the same day of the previous week
Supermercado Moderno - 29/05/2018 News Item translated automatically
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