Packaging is crucial to the success or failure of the product at the point of sale

About 70% of purchase decisions are taken in front of the shelves, and 50% of these are made by habit. And more: the consumer is, on average, 15 seconds in front of a gondola and focuses your attention at most 1.6 seconds in each action at the point of sale. The data obtained in a survey from Nielsen show what retail experts argue: exerts great influence at the time of shopping, exercising, in many times, the key role for the purchase – or not – of a product. Nowadays, the packaging talks increasingly about the product, and this goes beyond the aesthetic factor. A good packing is one that, in addition to draw attention for your design, shows the values of the brand, the concern with the preservation of the product, respect the legislation in force and aggregates sustainability in your manufacturing process, reducing, for example, film structures without compromising your resistance. How do you explain the Business Director of Camargo Cla, Felipe Toledo, the product to be packed needs their attributes and quality is visible to the consumer, and in this sense the packaging that best play that role will gain prominence at the point of sale and the preference at the time of the purchases. "The packaging plays a strategic role capable of defining the entire purchase cycle, impacting the consumer for several reasons, whether by design, others by your clarity on information about the product, for your convenience of use and even for being environmentally friendly, "he says. Toledo reminds us that the reverse also deserves attention, as poor quality packaging, whether your protective barrier, design or lack of clarity interferes directly in the sales failure. "It is up to the packaging sell the product in the best way, and this becomes even more relevant when we talk about product launches, because clarity is crucial to your success or failure, since your content is still unknown. In a first moment, which will sell the product will be, without doubt, the packaging and the visual impact that she caused in the consumer, "points out. Attributes of a good packing: awakens the desire to purchase makes it clear what is the product Emphasizes the values of the brand Value the attributes of the product Saves properly follows the guidelines for product protection, packaging and transport of the product Respect the current legislation required by regulatory agencies