OPEN: SUPERMARKET DESIGN STABLE SALES for summer 2019

The Brazilian supermarket design stable sales for the hottest season of the year, is what shows the Summer Research Brazilian supermarket Association 2019 (OPEN), held from September 4 to October 5, with several companies in the sector, released This Friday (7/112). According to the Economics and Research Department, responsible for the study, 48% of entrepreneurs bet in sales at the same level of last summer. To 45% of the supermarket respondents, next season's sales will be higher in comparison to the previous year. By contrast, 7 percent of retailers are not optimistic, and design lower numbers. "Through our research, we realized that the percentage of entrepreneurs who are betting on stability is very close to the percentage of retailers who believe in better results in the summer. The year 2018 was to many challenges, and we had to work hard to maintain our positive numbers. Now we must look ahead and focus on the next opportunities that are coming with the new season and with the new year, "the President of the OPEN, João Sanzovo Neto. 2019 Summer Research analyzed the expectation of sales of retailers in the food, beverages and hygiene and Beauty. The ice cream, the traditional season, leads the betting of entrepreneurs, in terms of food, and should reach 14.9% more in sales compared to last summer. The yogurt was another item that came to prominence of the supermarket, designing 11.0% growth for the dairy. Between the drinks, the beer must be the favorite of Brazilians in the summer, according to retailers, with high of 12.9% in sales compared to the previous year, followed by soda, 12.7%, and mineral water, 12.6%. In the basket of hygiene and Beauty, the repellent leads the expectations of entrepreneurs supermarket waiting 10.6% growth in sales of the product. The sunscreen and moisturizer to the body are also among the main bets. 2019 Summer research partnership also revealed that to leverage sales in the supermarket are also to work together with industry. One of the most anticipated actions in relation to suppliers are: promotions, 82.4%, that is, special discounts, and actions at the point of sale, 56.9%, among them, the known tastings.