A new era for the packaging

The global growth of online shopping reaches a double-digit rate annually, which stresses the importance of developing packages that meet the current profile of consumers of foods and drinks, they expect to buy when and wherever you want via Smartphones. From this observation, the Tetra Pak 2018 survey points out the smart packaging as the best solution to accompany this new scenario. Based on unique digital codes, the intelligent packing allow each product package receive a unique identifier, which can be read by a common smartphone, when are accessed varied information about the product. The technology creates an interactive channel with individual consumers, allowing the sharing of details on the supply of raw materials, nutritional characteristics, environmental information and promotional campaigns. At the same time, by means of digital codes, brands can improve the shopping experience and make it more and more. The necessity of the entry of this new time is based on the four main trends highlighted in the Tetra Pak Index 2018, that shape the growth of merchandise online: Convenience. Consumers, in General, seek new ways to facilitate their lives, which requires quick and convenient packaging product replenishment. Sustainability. Awareness of the circular economy continues growing and recycling becomes more and more important. Consumers want to know if the brands follow the policies of sustainability. Personalization and exclusivity. Differentials required by current consumer, what drives the trend of direct selling and about 80% of consumer packaged goods companies should migrate to this model until 2025. According to Alexandre Carvalho, Director global Marketing Services from Tetra Pak, "the rise of grocery store online is a great opportunity for brands of food and beverages, and packaging plays a key role in your success. In particular, smart packaging helps to boost transparency and efficiency in the supply chain, while enabling a direct and interactive relationship with the consumer. "