Shopping malls in the country must sell 8 percent more this holiday season, says Abrasce

São Paulo – The shopping malls in Brazil must sell 8% more on Christmas this year compared to 2017, with greater flow of visitors in the wake of resumed economic and political stability, according to projection of the entity that represents the sector, the Association Brazilian Shopping Centers (Abrasce) the estimate for Christmas also takes into account the efforts of enterprises to diversify activities, closing more of the customers by means of multicanalidade, the Association's survey showed. "Many brands take advantage to diversify your activity, with flagship stores, pop ups, kiosks, among others. This factor, combined with the comfort and safety, leads us to an expected increase of 5% in the stream, "said the President of Abrasce, Glauco Humai, on press release. Among the most popular categories in the period, the entity CITES clothing, toys, shoes, telephony and fragrance, with the average amount spent varying between 200 and 300 reais.