Deodorant and antiseptic mouthwash grow in 12 months

An eye on personal care, the Brazilian increased the consumption of deodorants and oral antiseptics in 12 months ending in June this year compared with the same period of 2017. According to a survey of Kantar Worldpanel: consumer, while the basket of hygiene and beauty presented growth of 2.1% in volume, the items had increased 11% in the question, being the only ones to reach double digits. According to research data, the atacarejo, an old acquaintance of Brazilians, is today the main channel of purchase for products from the basket, scoring over 1.6 million new homes buyers in the period analyzed (+3 percentage points) – door to door, for example, recorded fall of 4 percentage points, while hypermarket fell 1 percentage point and drug stores and pharmacies increased by 2 percentage points. The study also reveals that the behavior of consumers, increasingly complex, is different in each channel. While in the atacarejo enter the cart items such as toilet paper, deodorant, toothpaste, sanitary napkins and pós-shampoo, in drug stores and pharmacies dominate the shopping basket deodorant, toothpaste, deo Cologne and SOAP. The following important promotions for the basket, especially those of light type more, pay less.