Black Friday grows 18% and R $2.9 mi only on the internet

Black Friday this year showed revenues of R $2,920,000, 18% higher than in the same event of 2017. The data are from the Brazilian Association of Commerce (ABComm). This result was two percentage points above the estimated by the own entity prior to the event, which provided a 16% growth in comparison with the 2017 Edition. In total, the Brazilian virtual stores received over 8.9 million of orders, registering average ticket R $326. The most searched categories by consumers were the items of "Informatics", "Mobile", "Electronics", "fashion and accessories" and "Home and decor". These figures take into account the purchases made between 22 and 23 November. According to the President of the ABComm, with Mauricio Salvador, this year's Black Friday has shown an unprecedented level of maturity on the part of retailers, which meant greater participation by consumers. "Today the second largest retail date, many people are prepared to take advantage of promotions on the eve of the event," he said in a note. Anticipating Christmas ABComm data showed that about 30% of sales on Black Friday were of people anticipating the shopping of Christmas gifts. According to the President of the entity, the date is regarded as the second most important in the retail calendar behind Christmas itself. "As a result, many stores are preparing for their structures, both from logistics, inventory and technology, to support the high consumer traffic," says Salvador.