Avery Dennison conducts pilot project with Nature to achieve goal II external waste recycling in Brazil

Aiming to be a global benchmark in sustainability, also the American multinational Avery Dennison, specializing in materials for labels and visual communication, established important goals and must be reached globally by the end of 2025. Among them is the Elimination of 70% of external waste generated by self adhesive value chain. In conjunction with the circular economy Boomera, specializing in, the company devised a pioneering project in the industry in the country. Natura and the CCL, Avery Dennison's client and supplier of labels for the cosmetics brand, were the chosen partner for the implementation of the pilot project, which began in the first quarter of 2018 and, now, will be expanded gradually to other clients and brands. The project consists in gathering and correct disposal of waste liner paper and PET and also skeletons film (BOPP/PE) of Avery Dennison in converters where the labels are printed and, in the end users, to be applied on packages of products of different types. The Boomera is responsible for managing the entire process within the customers, and later collecting and forwarding to recycling companies that will provide new uses for materials. "We chose the Natura for the pilot project for being, today, an important world reference with regard to the sustainable development of their business. In addition, CCL, a major global client, also condone the same values, forming a virtuous circle, "says Cecilia Mazza, Avery Dennison sustainability leader for Latin America. According to CCL's representative, "it's a pleasure to be part of this pioneering initiative. Increasingly our customers come to us in order to assist them in fulfilling their goals of sustainability and, in this way, we can offer an innovative solution and easy to be implemented ". With the expansion of the program, Avery Dennison's goal is to collect and recycle around of 200 tonnes of waste of your stickers until December this year. "Really an innovative initiative for our industry that will promote positive results with our clients and to serve, including benchmarking to other units of Avery Dennison in the world", complete the Cecilia.