Penalty Debuts e-commerce

Specializing in sporting goods, the Penalty announced the launch of an e-commerce itself. The online store must gather more than 750 articles. "It's a way to raise the consumer experience in both the purchase as the communication of our portfolio," said commercial Director of Penalty, Christian Lara. The company is optimistic about the new sales channel and expects an increase of at least two digits. In addition, the new site will provide footwear, accessories and items of clothing, as well as information on technologies developed for the brazilian manufacturer. The Penalty was established in 1970 by the Cambuci and has international certification issued by the four institutions of arrangements with ball (soccer, volleyball, basketball and handball)./Da Essay