On children's day sales should rise 1.5% in Rio de Janeiro

Considered one of the most important dates for retail, the children's day should raise the movement in the shops of the city of Rio de Janeiro in 1.5%, according to a survey carried out by the Club of Directors Retailers do Rio de Janeiro (CDLRio). According to the survey, 79% of retailers expect sales growth. They believe that toys (34.5%), clothing (23.6%), footwear including shoes, (10.9%), bags (9.1%), video games (8.2%), sporting goods (6.4%), tablet, iphone, mobiles (4.5%) and books (2.7%) must be the most sought after gifts by consumers. Traders estimate that the average price of gifts per person should be about R $110 and that 80% of customers should use the installment credit card as form of payment, followed by store card, debit card, and money. The President of the entity, Aldo Gonçalves, says the trade sales estimate for the children's day takes into consideration that the previous commemorative dates-including mothers day, of parents and Boyfriends-have not reached the expectations of retailers. According to him, the date is the "Christmas" for the segment of toys, the example of the trade as a whole, also comes in a lot of pain with the current scenario of the economy. In addition to face unfair competition from the informal trade, which dates as this flood the city with pirates and smuggled products. "Despite this, retailers are doing your part. Continue innovating to seduce their parents and grandparents and betting promotions, discounts, diversification of payment plans and credit easier, "he said. To stimulate sales, traders renewed their stocks and are investing in advertising and also creating promotions.